Customers Can Research and Test Electronics While in the Store
BALTIMORE, November 1, 2012 – AIRMALL® USA, the leading airport concessions developer in North America and operator of the AIRMALL at Baltimore/Washington International Thurgood Marshall Airport (BWI) is offering travelers a unique, hands-on shopping experience with the opening of Tech Interaction (987 sq. ft.) on Concourse D. At Tech Interaction, with the assistance of Solutions Specialists, customers have the ability to digitally find their electronic solutions by navigating through high-end touch screens located throughout the store, test out equipment and examine the merchandise to find the perfect technological device to fit their needs. Travelers can also experience the comfort and superior sound quality of a custom-made set of EERSTM headphones, which are available exclusively at Tech Interaction.
“At AIRMALL, we know that travelers are focused on staying connected and getting their hands on the latest tech devices. Tech Interaction lets them touch and try out the latest devices,” said Brett Kelly, vice president of AIRMALL Maryland.
“Tech Interaction offers something for everyone traveling through BWI – from tech-savvy teenagers to business travelers to families with young children.” Tech Interaction is a retail concept from APW Brands. The retailer also opened a location at the AIRMALL at Pittsburgh International Airport in the spring of this year.